EVOLSI — Phases of a Breakdown EP

This project was the branding developed for the pop musical artist, EVOLSI. I developed a variety of branding collateral that consisted of:

  • Album and Single Artwork

  • Website + Store

  • Merchandise

  • Social Media Posts (Instagram, Twitter, Facebook, TikTok, YouTube)

  • Music Platform Banners (Apple Music, Spotify, SoundCloud)

  • Merchandise

The EP, Phases of a Breakdown, is a collection of six songs that are influenced by 2000's pop music. With this in mind, I developed aesthetics to support the release that references popular female artists from the era such as Miley Cyrus, Avril Lavigne, P!NK, and Hayley Williams. All of the elements work together by combining nostalgic visual references with a modern twist to support the contrasting catchy, upbeat songs that explore edgy themes.

All apparel merchandise was screen printed by hand. The zine was printed and assembled in-house.